News.

04.29.14

MENASHA PACKAGING :: Spring 2014 Print Campaign


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This has been the second series of ads we shot for the annual Menasha Packaging print campaign, the first being found here. When approached by Coalesce Marketing earlier this year to shoot the project, we were presented with a creative brief for the series of photos required for the client ad mats, specifically indicating the dimension of the final images to be implemented in the displays. The images were to be used for their annual B2B trade show booth, as well as future publication print ads.

It’s always great to be given as many specifics about the print layout as possible when going into a project, so that both the photography and composited images work seamlessly with the final graphic design. Going into the shoot, I knew that by shooting in-studio and only requiring a simple back background I would more effectively be able to work with the design team at Coalesce to provide a solid finished product.

Below are the final images for the print ads and display booths. I also break down some small details of the lighting, studio shooting set-up and the overall retouching of each completed image. Have a look!

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Credits:

Client: Menasha Packaging
Agency: Coalesce Marketing
Creative Director: Todd Midvedt
Lead Designer: Jason Kobishop
Photography Producer: Trevor Nackers
Lead Assistant & Digital Tech: Adam Koepke
Talent Agency: The Rock Agency


Print concept for the first image:

Below is a look at the lighting set-up we implemented into the first shot of our scientist and the third shot of the shopping cart:

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Below is a condensed peak at the editing process involved with creating these four final images:

See more of Dave’s work at www.davidejackson.com!

~dave