PUFFY COAT LOAN :: Citizens First Credit Union Winter Ad Campaign

We recently partnered up with the team at Flapjack Creative to shoot custom photography for the new Citizens First Credit Union winter ad campaign, featuring their ‘Puffy Coat Loan.’ Citizens First, along with Flapjack Creative previously launched their successful ‘Pumpkin Spice Loan’ this fall and we were excited to be a part of this new series that carries on this seasonal theme. We love being able to create custom artwork for companies and agencies that help make their brand stand out from their competition in such a dynamic way! Below are the final images and ad layouts from the campaign.


Client: Citizens First Credit Union
Agency: Flapjack Creative
Creative Director: Gerald Mortensen
Graphic Design & Art Direction: Tom Michlig
Photography: David E. Jackson
Digital Retouching: David E. Jackson
Photography Producer & Digital Tech: Adam Koepke
Talent: Mike Safford



Below are the various ways the final image was implemented in CFCU’s digital marketing campaign:




Here is a brief look at the retouching process, start to finish:


Jackson & Co. is a full-service photography, motion & retouching studio located in the Midwest. See more of our work at!