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News.

02.12.16

CARS.COM | Dealer Advantage


In the midst of a trip to Bermuda last summer and a crazy summer workload, we received a call to shoot a series of print ads for Cars.com. We traveled to Chicago for two days to shoot along side a video production team to create ad content that paired up with four corresponding web videos. Although we didn’t have our hands in the video production, we were able to shoot still images for ads that complimented the video spots. We worked with a great team at gyro Chicago and had a blast working on-location both days. Below is a look at the final ads and the elements that went into creating the composites. All retouching was handled by Filtre Studio in Chicago. Huge thanks go out to the project producer Dan O’Donnell, the creative team at gyro Chicago, ONE at Optimus and Scott Marvel from Daily Planet!


Credits

Client: Cars.com
Agency: gyro | Chicago
Executive Creative Director: Doug Kamp
Creative Director: Ted Wahlberg
Creative Director: Andy Mamott
Associate Creative Director: Greg Fioretti
Art Director: Matt Olson
Account Director: Joanna Borgione
Senior Producer: Dave O’Donnell
Retouching: Filtre
Digital Tech & Lead Photography Assistant: Adam Koepke
Video Production: ONE at Optimus
Director: Michael Chaves
Producer: Maria Xerogianes


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As you can see below, the majority of elements of each image were shot separately from one another and composited together to create the final layout. Here are a few peaks behind the scenes of the shoot:


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Although we did not shoot the corresponding video treatments (directed by Michael Chaves with ONE at Optimus) you can see them here:



See more of Jackson & Co.’s work at www.davidejackson.com!

  • http://www.tuckerjoenz.com/ Tucker Joenz

    So awesome! Love seeing the BTS stuff!